WHY WOULD SOMEONE USE YOUR BRAND? HAVE YOU HEARD OF BRAND RECOGNITION AND BRAND RECALL?

This title of an article caught my attention: 

"Samsung Wants You to Sip Some Hennessy: A Quad-Core Clamshell Phone with A Keyboard and Dual Screens"

In fact it has nothing to do with Hennessy Cognac but with one of the new smart phones launched recently by SAMSUNG (model SCH-W789). It is just strange that they would call it 'Hennessy' perhaps not as strange as making a flip phone. Wait a minute flip phones are still very popular in China.

Smartphone SAMSUNG Hennessy (model SCH-W789)

Is this phone to be sold in China?

Could it be a phone just sold in China?

Actually, yes. Therefore, perhaps it is not a coincidence that it is called Hennessy after all since Hennessy is one of the most popular brand. Is Hennessy Cognac OK with this?

Probably not! But SAMSUNG is a big company and from Korea so who would want to rub against them. LVMH? 

LVMH could but they have other thinks to do than run after these kind of things. Not really, they have to take seriously any kind of copy cats, counterfeits, or trademark confusions coming from individuals or organization says Uché OKONKWO at the 2011 International Conference on “Luxury and Counterfeiting" in Geneva.

Brand Equity is made of 4 dimensions: Awareness, Association, Quality and Loyalty.

Brand Awreness is divided into 2 factors:

• Brand Recognition: the capacity of a brand to be known by a specific target. The target may not know what the brand does but they recognize it.
• Brand Recall: given a product category, for instance luxury watch, the brand that a target would mention for this category is brand recall. Recall is more important to get than recognition. Recognition is better than nothing and the first level of brand familiarity.
• Brand Recall helps in building brand consideration sets, i.e., level of awareness in which a target is most likely to buy when searching for internal information at a point of readiness stage.

Sources:

Android Headlines

SOUTH AFRICA MOURNS MANDELA, THE SYMBOL OF FREEDOM AND APARTHEID

South Africa is considered the 18th largest market for cognac consumption and one of the 2 most fastest growing market in Africa with Nigeria. South Africa is a natural market for cognac. Why? Remember "brandy" is not English but originally a Dutch word, i.e., brandewijn (burnt wine), and South Africa was largely influenced by the Dutch.

South African largest liquor company is named Distell Group Limited. They purchased Cognac Bisquit just a few years ago (2009), and it has just acquired a 60% share in fast-growing liquor distribution company CJ Wines & Spirits‚ expanding its presence in the East.

Privately owned CJ is based in Zhongshan in the Pearl Valley Delta of Guandong province and has operations in Hong Kong‚ Macau and Mainland China. South China is referred to as the country’s “cognac belt” as this is where most cognac is consumed.

The new venture‚ now trading as Distell China‚ is headed by MD Rody Wong‚ who previously ran CJ Wines & Spirits. Wong‚ a former Apple and Seagram executive‚ who has worked in the US and Asia‚ has established a strong support base for the Bisquit cognac brand‚ which Distell bought in 2009. Wong said Distell China’s focus would be on building the presence of Bisquit in the southern part of the country initially.

Today South Africa lost a major personality of its history. Nelson Rolihlahla Mandela  (18 July 1918 – 5 December 2013) died following a long illness on 5 December 2013 at his home in Johannesburg.

Mandela was a South African anti-apartheid revolutionary and politician who served as President of South Africa from 1994 to 1999. He was the first black South African to hold the office, and the first elected in a fully representative, multiracial election. His government focused on dismantling the legacy of apartheid through tackling institutionalised racism, poverty and inequality, and fostering racial reconciliation.

Mandela painted at the DDC. Courtesy of Organ Museum ©2011. Photographed by Thierry Ehrmann.

 He nevertheless gained international acclaim for his anti-colonial and anti-apartheid stance, having received more than 250 honours, including the 1993 Nobel Peace Prize, the US Presidential Medal of Freedom, and the Soviet Order of Lenin. He is held in deep respect within South Africa, where he is often referred to by his Xhosa clan name, Madiba, or as Tata ("Father"); he is often described as "the father of the nation".

We felt so inspired in 1995 when Nelson Mandela, in his first term as the South African President, initiated a unique venture to unite the apartheid-torn land by enlisting the national rugby team on a mission to win the 1995 Rugby World Cup. This story was made famous in the movie Invictus (2009) played with famous actors Morgan Freeman, Matt Damon, and Tony Kgoroge, and directed by Clint Eastwood. 

It was an honor to everyone who met him and an inspiration for freedom.

Source: Fin24

VERY SOUGHT AFTER COGNACS AUCTIONED IN PARIS NEXT WEEK, SUCH AS COMANDON OR BISQUIT, BUT ALSO VINTAGE COGNACS LIKE FROM 1822

Maître Christophe MOREL from Sarl Christophe MOREL will auction a list of most sought after wine and spirits next week in Paris (Tuesday, December 10 2013 at 2:00 PM in Drouot Richelieu).

This public auction will include a list of rare wines but also an exquisite selection of rare cognacs including: Cognac Comandon Trois Etoiles from the 50s, Cognac Grande Champagne Héritiers Marquis de Lep from the 19th century, Cognac Bisquit Dubouche Trois Etoiles from the 50s, Cognac Grande Fine champagne Grande réserve CAVO from 1822, with the Coats of Arms of Rothschild (avec les armoiries des Rothschild à 4 branches sur l'étiquette), etc.

Sarl Christophe MOREL Auction at Drouot Richelieu 2013

This auction will include very desirable wines such as: Mouton Rothschild 1959 Pauillac, Château Talbot 1961 Saint Julien, Château Latour 1929 Pauillac 1st Grand Cru, Château Cheval Blanc 1967 St Emilion 1st Grand Cru, Château Beau Site 1964 Saint Estèphe, Château La Fleur 1966 Pomerol, Mouton Rothschild 1955 Pauillac, Château Mauras 1970 Sauternes, Château d'Yquem 1901 Sauternes, Mouton Rothschild 1947 Pauillac Magnum, Château Cheval Blanc 1964 Saint Emilion 1st Grand Cru, Château Marquis de St Estephe 1971, etc.

Sarl Christophe MOREL Auction at Drouot Richelieu 2013

SALE VENUE: 

• DROUOT RICHELIEU
  9 rue Drouot
  75009 Paris

EXHIBITIONS :

• Monday, December 9 2013 from 11:00 AM to 6:00 PM : Drouot Richelieu, salle 8.

Sources: Interencheres for Maître Christophe MOREL from Sarl Christophe MOREL