Cognac Daily News Spirit icon Fame and Booze
Recent sale of George Clooney's Casamigos tequila to Diageo has stirred a great deal of publicity.
The spirits giant spirit company paid US$700m for Casamigos to start with, and Diageo will potentially pay an extra US$300m based on the brand’s performance over the next 10 years. And recently, Casamigos announced getting into mezcal as well.
The media entertainment does not pay as much as it used to and celebrities have to find new ways to increase their revenue besides through their original craft.
Thus, using their fame they make appearances, endorsements, more concerts, ... etc... anything they can leverage their brand with. Now, because of social media growth as a mean of communication, people are more influenced than ever by publicity celebrities make or just simply generate. No need to buy tabloid magazines anymore. Just follow them on Twitter!
Consequently, endorsing or owning part of a wine/beer/spirit brand has become a recourse to increase revenue for celebrities.
Read about 21 celebrities with their own alcohol brand here.
Reference: Ranker News
