FAME AND BOOZE: CELEBRITY APPEAL FOR ALCOHOL BRANDING

Cognac Daily News Spirit icon Fame and Booze

Recent sale of George Clooney's Casamigos tequila to Diageo has stirred a great deal of publicity.

The spirits giant spirit company paid US$700m for Casamigos to start with, and Diageo will potentially pay an extra US$300m based on the brand’s performance over the next 10 years. And recently, Casamigos announced getting into mezcal as well.

The media entertainment does not pay as much as it used to and celebrities have to find new ways to increase their revenue besides through their original craft.

Thus, using their fame they make appearances, endorsements, more concerts, ... etc... anything they can leverage their brand with. Now, because of social media growth as a mean of communication, people are more influenced than ever by publicity celebrities make or just simply generate. No need to buy tabloid magazines anymore. Just follow them on Twitter!

Consequently, endorsing or owning part of a wine/beer/spirit brand has become a recourse to increase revenue for celebrities.

Read about 21 celebrities with their own alcohol brand here.

Reference: Ranker News

OLIVIER VERNON GIFTED $300,000 OF COGNAC TO HIS GIANTS FRIENDS

Custom engraved bottles of Louis XIII cognac (Retail: $3,000 each) have been given to every member of the Giants by Olivier Vernon.

Remy Martin Cognac Louis the XIII

Vernon, who started his career with the Dolphins, is in the first year of a five-year, $85 million contract he signed with the Giants over the offseason.
Why not?
If one can afford it!

Source: Complex, Photo REMY MARTIN

COGNAC FROM ALAIN DELON

Born November 8, 1935 movie Star and sex symbol of the 1960s-1980s years. Alain Delon is the winner of the prize “Cesar” for best male role in the film “Our history” (1984) and the award recipient for a Golden globe as “most promising newcomer among men.” Officer of the Legion of honour in France, he acted in more than 100 movies.

Little is known about Alain Delon and his cognac.

Alain Delon Cognac VS & VSOP

Mostly sold in Switzerland where Alain Delon is a resident for more than 30 years. Produced in Charente Maritime, Pons, by a private label company. Alain Delon had been the president of Cognac Film Festival in 1995 which focuses on Police/murder type of movies which I believe is the time where he got exposed and offered to start a cognac under his licensed name.

See an interesting video clip here: http://dai.ly/x7k2it

Alain Delon has had many licenses under his names from perfume to shoes, but also champagne.

Alain Delon Cognac and Champagne labels

Source: DailyMotion