Wednesday, December 14, 2016

A SHORT NOTE ON THE BASICS OF COGNAC FROM USA TODAY NEWS

Cognac is celebrating 1000 years of the city to be a major hub for business development. Long before the cognac was popular the city was very active in salt, vinegar and wines.

The US newspaper USA TODAY gives a personal account on what makes cognac so special, its history and why it is going through a trendy revival with more than 40% increased sales in the past 6 years, as explained by the bars looking for authentic and original cocktail recipes with careful selections of ingredients.
Cognac Bottle with VS, VSOP, and XO ages and colors simulation
Cognac Bottle with VS, VSOP, and XO ages and colors simulation

"Cognac is often complex, sometimes heated, at times best on its own and at others within a whole that is greater than the sum of its parts. It is an art and a culture, refined and steeped in history. We honor this age-old spirit in our exploration."

"... the cognac is designated under V.S. (“very special”) until it hits four years of aging, the benchmark for V.S.O.P. (very superior old pale), and the third and final classification is XO (extra old) or Napoleon, reserved for cognacs aged six years or longer.

In its simplest form and at its core, cognac is a brandy defined by its regional boundaries and its compliance with legal requirements as set by French law. Like any wine or spirit, cognac differs in taste in its various expressions and its flavor profile is dependent upon a number of factors (aging, grape variety, blending). It's often rich, has notes of caramel, and is slightly acidic and sometimes floral."

Source: USA TODAY
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Friday, December 9, 2016

SPIRIT ONLINE RETAILERS ARE FOCUSING ON CRAFT SPIRITS

Retail distribution in the wine & spirits has a curious evolution cycle.

Small retailers of Wines & Spirits, then Larger retailers, then Online Retailers, then Online but just spirits for instance, then more narrow and specific with an online store with just Craft Spirits. See for example the one below from New York.

New York Craft Spirits
New York Craft Spirits

It is becoming interesting how the marketplace is changing into wider or more specific retailing formats.
The 2 trends are education and price as far I can see.
Retail business models with less education = the local liquor store. Dirty, Messy and not enjoyable but just across and for people not looking for anything special.

The other end of the spectrum is large numbers of everything with huge assortments, premium products and prices, and many store attendants that know, with a club membership and special talks to attend and tastings.
Everything in between is the danger zone.

POMACE BRANDY MADE BY CRAFT WINERIES

Not too many wineries are piggybacking off the craft spirit movement using their grapes to make brandy such as the long-time pioneer, Charbay Winery & Distillery did over 30 years ago, way before craft spirits were trendy.

TastingTable.com gives an account of Brooklyn's Red Hook Winery which is using the pressed grape skins left from making its wines (the pomace) to create barrel-aged grappa. The barrel aging and the fact that it is made in small pot stills results in a heavier texture and more complex flavor than most grappas.

Red Hook Winery Still in Brooklyn, NY, USA
Red Hook Winery Still in Brooklyn, NY, USA

It is too bad that they are still calling it Grappa. That should be left to the Italians!
In Europe the category name is 'Marc'. I think they should say 'Marc of Chardonnay', and let the Grappas be for Italians' Marc.

Pomace Brandy, or Marc, Grappa if it is made in Italy in my book!

Red Hook Winery, Grappa, Pomace Brandy, Brooklyn, NY, USA
Red Hook Winery, Grappa, Pomace Brandy, Brooklyn, NY, USA

"Working out of a 19th-century shipping warehouse at the end of a pier in Brooklyn, Colin Alevras is busy tending to barrels of Chardonnay and Cabernet Franc at Red Hook Winery. 

Before greeting a midweek customer at the tasting counter, Alevras, the shop foreman, stops to check another barrel—but this one isn't filled with wine. It's filled with grappa that's been aging at the winery since 2012 ... This small-batch, Brooklyn-based grappa will challenge everything you know about the storied spirit."

Source:  TastingTable.com

Tuesday, December 6, 2016

ALDI OFFERS ITS BIGGEST PREMIUM SPIRIT RANGE AT THE LOWEST PRICES: CHECK THIS COGNAC!

This Christmas the famous German supermarket is offering never seen before prices in his stores in Europe, and in particular in the UK.

Aldi Chritmas 2016 Spirits Selection
Aldi Chritmas 2016 Spirits Selection

"But even the store’s most pricey drink – the £39.99 Glen Marnoch Whisky, a 28-year-old single malt – is half the price of competitors’ offerings.
Aldi is also selling a 70cl bottle of Chevalier 1989 Grande Champagne Cognac for just £29.99 – which is 74 per cent cheaper than a similar bottle of 1990 cognac from alcohol retailer Master of Malt.
The new range comes as part of the German chain’s luxury Christmas drinks selection – which it describes as its ‘most premium range to date’." THE SUN

Aldi super low prices for wine & Spirits
Aldi super low prices for wine & Spirits

Source: THE SUN

+18% SALES TO DATE FOR 2016 FOR MARTELL IN THE USA

After posting a 4% sales increase to $1.8 billion in the U.S. market in its fiscal year ended in June, Pernod Ricard sees that progress continuing.

Pernod Ricard Logo
Pernod Ricard Logo

The U.S. accounts for 19% of the company’s global sales. Pernod Ricard cited the market’s overall premiumization progress.

Ultra-premium spirits ($42-$84) and the prestige segment ($85+), which have smaller shares, rose 13% and 17% respectively.

MARTELL COGNAC +18% IN THE USA for the first 52 weeks of 2016.

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