Sunday, February 16, 2014

REMY MARTIN IS USING ART TO MAKE DRINKING COGNAC MORE SEDUCTIVE

Recently, Remy Martin worked with art students on how to combine cognac with "the art of seduction". The cognac producer wanted to find a new way to appeal to the female drinker, since cognac appeals mostly to men.
Cognac Glass Ring By Remy Martin
Cognac Glass Ring By Remy Martin
Remy Martin completed this project with design students to make the "art of drinking cognac more seductive”. The students produced a set of beverage rings to serve as a dual purpose jewelry and proper drinking ware to take out to your party. Remy Martin is not going to sell these jewelry glasses but only displayed them in a couple art exhibitions. That is too bad since these were really novel ideas which where possibly going to get women really finally interested in drinking cognac.
Many clunky inventions have come along in recent years that aim to wear alcoholic beverages. First came the Wine Rack ($27.59), a sports bra with extra-long straws that's designed to be utilitarian. Then there was Baggy Winecoat ($44), the purse with a discrete spout to drink on the move. For the men there is the Flask Tie ($24.95), which come in 34 designs and can hold up to six ounces of liquid.
Cynthia Rowley, Flask Bangle
Cynthia Rowley, Flask Bangle


Cynthia Rowley's flask bangle may cost quite a bit more as it sells for $225 on CynthiaRowley.com than the above but it appears more intricate.
Photos Credits: Remy Martin and Cynthia Rowley