THE NEW AD CAMPAIGN FOR REMY MARTIN V EAU-DE-VIE

On 1st of June 2014, Rémy Cointreau USA is launching a new ad campaign called 'V Fabulous' for its Rémy Martin V, i.e., the eau-de-vie model which is an unaged product that if aged it would be called cognac.

Remy Martin V, unaged grape spirit

It will include print, digital and out-of-home executions on the national and local level along with radio and television spots. Rémy launched V in 2012 in the USA only. It retails at $40, and it is making inroads as a trade-up opportunity within the ultra-premium white spirits category. Kind of Ciroc for the Riches!

HENNESSY COGNAC V.S. HAS JUST LAUNCHED ITS 4TH LIMITED ARTISTRY EDITION WITH DESIGNER SHEPARD FAIREY

Moët Hennessy USA has partnered with artist Shepard Fairey to release the fourth edition of its Limited Edition Hennessy V.S. label.

Hennessy Cognac VS designed by Shepard Fairey

This year’s Hennessy V.S. Limited Edition bottle design features Fairey’s trademark color palette and iconography, including the artist’s signature star icon and “Obey” imagery.

Each individually-numbered bottle will retail for $32 a 750-ml. Additionally, Hennessy V.S. Limited Edition Deluxe sets ($150) are slated to launch in July, comprising two new and distinct 750-ml.

Hennessy Cognac designed by Shepard Fairey

Bottles were designed by Fairey.

Shepard Fairey and Cognac

Previous iterations of Hennessy’s Limited Edition V.S. Cognac have featured designs from contemporary artists such as Kaws, Futura and Os Gemeos.

Hennessy Cognac VS by Kaws

Hennessy Cognac VS by Futura

Hennessy Cognac VS by Os Gemeos

Sources: hennessy.com