International Spirits Challenge www.internationalspiritschallenge.com
The International Spirits Challenge is based in the UK, and it is very respected since 1995. The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits, designs and campaigns entered into the competition each year. Receiving more than 1,000 entries from nearly 70 countries worldwide makes the ISC is a truly global competition. It is supported by most of the world’s leading spirits producers as the international standard for quality and excellence.
- International Spirits Challenge Logo
The ISC has evolved over recent years to recognize four key areas of the industry; Tasting, Design & Packaging, Marketing and Retailer Awards.
Marketing Awards: The aim of the ISC Marketing Awards is to recognize and celebrate the invaluable impact marketing has on creating and sustaining brand value which will ultimately improve profitability. Judges are drawn from marketing and advertising agencies to assess how well the campaign met the brief, overall brand strategy, evidence of innovation and creativity, positive results and statistics and return on investment.
* Best Launch Campaign
* Best Advertising Campaign
* Best Digital & Social Media Marketing Campaign
* Best Experiential Campaign
* Best PR Campaign
The International Spirits Challenge is home to some of the finest palates in the world. Each of the judges must have demonstrated their skill and knowledge in spirits before joining a specialist panel, and include master blenders, master distillers, importers, distributors, buyers, consultants, journalists, authors and independent experts.
The +: it is a well respected competition in Europe and the USA. For some reasons, some people do not trust the competitions in the USA, so they would rather leave it to foreigners. So it is a good choice for a balance of US/Europe ratings.
The -: Results are in November.
The UK have two leading competitions. I explain this by:
. Great Britain is an original and historical large purchaser of wines from France, and then the rest of Europe.
. GB is a large producer of whiskies, Gins, Beers, Ciders, etc..
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