MARNIER-LAPOSTOLLE COULD BE FOR SALE

Grand Marnier Group is considering a variety of business options, including a sale, with the help of Rothschild, according to sources.

Grand Marnier is famous for its orange liquor which is a key ingredients in many cocktails.

Marnier, Grand Marnier and Cognac Marnier

The news sent shares of the French cognac producer soaring by 8.5% to $5,094, placing the company at a value of nearly $433 million.

Grand Marnier was founded in 1827 by Jean-Baptiste Lapostolle, who started a distillery producing fruit liquors. Now, it produces liquors (Grand Marnier), cognac (Marnier), armagnac (Lapostolle), pineau (Marnier) and wines (Lapostolle).

Grand Marnier is famous for its orange liquor which is a key ingredients in many cocktails.

Source: BusinessWeek.com

VIRAL MARKETING IS REAL BUT RARE

How could a small business go viral?

There are 1000s of businesses which everyday are spending time to communicate and to create campaigns in hope that they go viral some day. Getting the buzz is the dream of so many entrepreneurs like.

You hear about it all the time, however, it is like the lottery we know there are winners but it does not seem to happen so often. The reality of viral marketing is that it does not happen often at all, but it happens!

Stephen Cronk, owner of Mirabeau in Provence, France was able after more than 200 videos to catch the eyes of more than 8 million viewers with a short little video on how to open a bottle of wine with nothing else than the bottle and 1 shoe. Always keep it short 50 seconds.

[youtube https://www.youtube.com/watch?v=u1wROm-OF9w&w=560&h=315]

Stephen says his videos are not serious but they are engaging and talk about practical things whereas its competitors' videos are over prepared and dull. It takes his wine seriously but more importantly he nurtures his communication with his consumers in hope that his story captivates people enough that they try to share it with other people.

Differentiate by being authentic and consequently engaging. His story is simple but many people can relate to it: being an English man in south of France with his wife and three children. Not so unique after all! Hennessy, Martell, Remy Martin, etc. that is more or less how it started centuries ago.

Source: BeverageDaily.com

LOUIS XIII LIMITED SERIES BLACK PEARL EDITION WAS JUST RELEASED TO CELEBRATE REMY MARTIN 140TH YEAR ANNIVERSARY

Rémy Martin has unveiled a limited edition Louis XIII Cognac in celebration of the brand’s 140th anniversary, Louis XIII Black Pearl Anniversary Edition. The blend of more than 1,200 eaux-de-vie ranging from 40 to 100 years in age is from a single 560 liter tiercon (tierçon in French exactly) taken from the Heriard Dubreuil family’s private cellars, the third of its kind released by the family in the past century.

This special limited edition Black Pearl cognac made its U.S. debut on October 30 at Alicia Keys' annual Black Ball gala, the centerpiece of an exclusive auction prize that generated $30,000 for the singer's Keep a Child Alive charity.

Remy Martin Louis XIII Black Pearl 140th Anniversary

Rémy Martin does not release the number of Louis XIII bottles produced a year and keeps this information as a company secret. The Louis XIII Limited Series Black Pearl Anniversary Edition is packaged in a metallic decanter from the House of Baccarat, with 775 decanters released worldwide at a suggested retail priced of $16,000 each.