CONSUMER VIRTUAL REALITY AND LOUIS XIII

Louis XIII Cognac’s most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers’ growing desire to feel their purchases are part of something bigger than themselves.

Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities to bring their ethos to life.

With a new generation of luxury consumers interacting with brands online rather than in-person, it can be difficult for a brand to differentiate itself and play up the nuances of its legacy, heritage, and superior production.

Thus many brands from across all luxury sectors are turning to activations, or experiential marketing, as an opportunity to provide the high-level, white-glove experience that is missing in the digital customer relationship.

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Source:  Skift

VIDEO OF LOUIS XIII COGNAC BY REMY MARTIN LOOKING AT THE FUTURE THAT IS IN A 100 YEARS IN 2115

I was very impressed by this video from Remy Martin showing an incredible story about the Louis XIII Cognac.

Remy Martin is offering a deal with Louis XIII cognac that is defying WallStreet investments mostly with today's declining market.

[vimeo 152161239 w=500 h=281]

<a href="https://vimeo.com/152161239">Rémy Martin - Louis XIII, Nature</a> from <a href="https://vimeo.com/peanutfx">PEANUT</a> on <a href="https://vimeo.com">Vimeo</a>.

It might not be my favorite cognac video but it surely got my attention. What a budget!!

Credit &amp; Authors: Director: Robert Rodriguez and Client: Mikros Image (2015)

LOUIS XIII LIMITED SERIES BLACK PEARL EDITION WAS JUST RELEASED TO CELEBRATE REMY MARTIN 140TH YEAR ANNIVERSARY

Rémy Martin has unveiled a limited edition Louis XIII Cognac in celebration of the brand’s 140th anniversary, Louis XIII Black Pearl Anniversary Edition. The blend of more than 1,200 eaux-de-vie ranging from 40 to 100 years in age is from a single 560 liter tiercon (tierçon in French exactly) taken from the Heriard Dubreuil family’s private cellars, the third of its kind released by the family in the past century.

This special limited edition Black Pearl cognac made its U.S. debut on October 30 at Alicia Keys' annual Black Ball gala, the centerpiece of an exclusive auction prize that generated $30,000 for the singer's Keep a Child Alive charity.

Remy Martin Louis XIII Black Pearl 140th Anniversary

Rémy Martin does not release the number of Louis XIII bottles produced a year and keeps this information as a company secret. The Louis XIII Limited Series Black Pearl Anniversary Edition is packaged in a metallic decanter from the House of Baccarat, with 775 decanters released worldwide at a suggested retail priced of $16,000 each.

REMY COINTREAU AND KING POWER LAUNCH LOUIS XIII COGNAC IN MACAU'S AIRPORT

Remy Cointreau Global Retail and Louis XIII Cognac

Rémy Cointreau Global Travel Retail (GTR) and King Power Duty Free (Macau) Company Limited, a subsidiary of the Antares Cheng-run King Power Group (Hong Kong), have joined forces to launch a showcase for the Louis XIII de Rémy Martin at Macau International Airport.

Dubbed the ‘Louis XIII Kingdom’, the luxury display was unveiled on 25 September by representatives from Rémy Cointreau GTR, King Power Group (Hong Kong) and CAM – Macau International Airport Co Ltd.

Speaking at the unveiling, Rémy Cointreau GTR Marketing & Business Development Director Matthew Hodges noted the success of Rémy Martin Fine Champagne Cognac in Asia: “Our sales of Rémy Martin Cognac in this region have increased year on year over the last decade in spite of global recession, environmental incidents and competition from some worthy adversaries.

Cognac Remy Martin - Matthew Hodges - Global Travel ©Airportdynamics.tv

Today Rémy Martin VSOP retains the title of the world’s favourite cognac but the performance of the superior Cognacs has been even more extraordinary, particularly in Asia.

Cognac Remy Martin VSOP China Ad ©Chinanews

“By focusing on the supreme quality of our Cognac, educating the consumer about what makes it unique and presenting it in new and dynamic ways, Rémy Martin has achieved record sales in Asia in the past year with China and its destination markets accounting for the lion’s share of that growth,” he added.

Hodges continued: “Macau International Airport is a vital gateway to this region, to mainland China, Taiwan and Southeast Asia with superb retail facilities managed by King Power Group, experts in the field. We are advised that 22 airlines serve 130 destinations from this airport and nearly 80% of the passengers travelling through this terminal have shopping – and especially luxury shopping – on their minds.

It is entirely appropriate therefore that Rémy Martin should choose Macau International Airport to stage this very special display of our most prized cognac, Louis XIII.”

Remy Cointreau Display of Louis XIII Cognac in Macau Airport ©Moodie Report

Located in airside Departures at Macau International Airport, the Louis XIII showcase presents the ultra-premium Cognac in backlit silver gondolas and display columns with premium merchandising.

Remy Cointreau Display of Louis XIII Cognac in Macau Airport ©Moodie Report

Louis XIII de Rémy Martin is a blend of 1,200 eaux-de-vie aged between 40 and 100 years, all of which emanate from Fine Champagne appellation of Cognac, i.e., Grande Champagne and Petite Champagne vines in the Cognac region.

“The Louis XIII Podium will remain in place until the middle of December and its impact on the Rémy Martin brand and the whole retail area is expected to be considerable,” Hodges highlighted.

The Louis XIII Kingdom made its Asian debut back in 2010 at Hong Kong International Airport with Sky Connection. Earlier that year Rémy Cointreau GTR joined forces with leading French retailer Aelia to launch a dedicated Louis XIII universe across a number of sites at Paris Charles de Gaulle Airport.

Source News and Photos: ©The Moodie Report, by Melody Ng

Source Photos: Chinanews.wordpress.com and Airportdynamics.tv

DOUGIE DOG WORLD'S MOST EXPENSIVE HOT DOG IS A COGNAC HOT DOG INFUSED WITH REMY MARTIN LOUIS XIII COGNAC

We knew already of burgers infused with cognac with for instance the Hawthorne at Umami Urban by Mayer Hawthorne in Los Angeles or the Cognac Burger by Cognac Bistro in Boston.

Now comes the cognac hot dog!

Dougie Dog Cognac Remy Martin Louis XIII Infused

Dougie Dog Hot Dogs in Vancouver is serving the most extravagant (and expensive) hot dog in the world called the Luxe Dragon Dog.

The $100 foot-long Dragon Dog is infused with $2,000-a-bottle of Louis XIII cognac, topped with fresh lobster and Kobe beef seared in truffle and olive oil, and served with a secret picante sauce.

The hot dog was names Dragon Dog in honor of the Chinese New Year, which this year celebrates the year of the dragon.

This cognac hot dog is not a limited edition as it will be on the permanent menu, but you need to reserve in advance as it takes twelve hours to infuse the luxe Dragon Dog with Remy Martin Louis XIII cognac.

Dougie Dog Hot Dogs hopes to get the Guiness Book of Records to approve this entry and replace the previous winner $69  hot dog.

Source: Business Insider, by Christopher Parr