HOW IS COGNAC EXPANDING INTO NEW TARGETS?

Cognac Landscape

Cognac producers are looking at cocktails, product innovations (craft cognac) and new type of consumers to expand says Reuters in this video and article.

The purpose is to widen the consumer base without alienating the current and sort of traditional cognac customers, ie, Chinese and African American.

This is a rather difficult task as one can imagine that talking about celebrity appeals such as rappers and terroirs at the same time might be rather confusing.

Source: Reuters TV

COGNAC GROWER PRODUCER VIDEO OF COGNAC CHATEAU DE MONTIFAUD

Cognac Chateau Montifaud XO Silver

Owned by the family Vallet for six generations, Chateau de Montifaud Cognac includes 120 hectares of vineyards that are located in both the Grande Champagne and Petite Champagne growing regions. Single Estate Cognac Grower.

Château de Montifaud is located in Jarnac-Champagne in the Petite Champange sub-region of Cognac, as are the majority of its vineyards (110/120). The family farms 10 hectares of grapes, from its nearby Grande Champagne vineyard.

[vimeo 49838895 w=640 h=360]

TV Ad (China) : Cognac Montifaud from Boucard Bruno on Vimeo.

VIDEOS, TRAILERS, MOVIES ARE NEEDED TO BUILD YOUR BRAND

Brands future will be in the visual and virtual world with inside momentum viewing. Getting people to see the work and join in the day-to-day activities. This kind of 'voyeur marketing' is based on the appeal of collaboration, relationship authenticity.

Universities are now offering Master's programme dedicated to the education of future media managers with virtual communication such as KTH Royal Institute of Technology in Sweden:

"The main objective of the Media Management programme is to provide students with the skills required for managing innovative media companies. The programme equips you for managing positions, business developing, entrepreneurship skills, preparing you for advanced industrial positions, or continued graduate studies."

===> Brands need to manage their Creative, Production and Post-production as such:

Creative:  identity the voice. Evaluation and conceptualization to realize your video content projects.

Production:  writing and preparation of the shooting and music recording and editing.  Reviewing technical, human and even financial aspects.

Prost-Production: formatting, posting, communicating, and cross-marketing the visual contents with media.

Spacesheep Projects

Large communication firms and more intimate companies such as Spacesheep provide consulting for these services.

Sources: KTH, Spacesheep

VIDEO OF LOUIS XIII COGNAC BY REMY MARTIN LOOKING AT THE FUTURE THAT IS IN A 100 YEARS IN 2115

I was very impressed by this video from Remy Martin showing an incredible story about the Louis XIII Cognac.

Remy Martin is offering a deal with Louis XIII cognac that is defying WallStreet investments mostly with today's declining market.

[vimeo 152161239 w=500 h=281]

<a href="https://vimeo.com/152161239">Rémy Martin - Louis XIII, Nature</a> from <a href="https://vimeo.com/peanutfx">PEANUT</a> on <a href="https://vimeo.com">Vimeo</a>.

It might not be my favorite cognac video but it surely got my attention. What a budget!!

Credit &amp; Authors: Director: Robert Rodriguez and Client: Mikros Image (2015)

NEW VS FLASK FROM HENNESSY IN ANIMATION VIDEO

Below is a video animation by www.ncortinhal.com .

http://youtu.be/XJ0wKJnEiYY

Last year,  Nuno Cortinhal created a video animation for the launch of the new Hennessy flasks.

[vimeo 102940515 w=500 h=281]

Hennessy Flasks 2014 from Newzulu on Vimeo.

RAPPER NAS TALKS ABOUT HIS EXPERIENCE VISITING HENNESSY'S FACILITY IN COGNAC

Nasir bin Olu Dara Jones better known as Nas is an American rapper and actor. Since 1994, Nas has released eight consecutive platinum and multi-platinum albums and sold over 25 million records worldwide. His tenth studio album, Life is Good was released in 2012.  Nas is also an entrepreneur through his own record label, retail sneaker store, and magazine publishing.

His musical career began in 1991 when he was featured on Main Source’s track "Live at the Barbeque". His debut album Illmatic released in 1994, received universal acclaim from both critics and the hip hop community. It is frequently ranked as one of the greatest hip hop albums of all time.

[youtube=http://www.youtube.com/watch?v=ql8m4SK_30k&w=560&h=315]

Nas is often named as one of the top hip hop artists. MTV ranked him at number 5 on their list of The Greatest MCs of All Time and fourth on MTV's "Hottest MCs in the Game" list (2012/2013).

NAS and Jay-Z have been criticizing each other for many years. In fact, one may say that they have a great deal in common per the above but also having made a strong reputation for their engaged lyrics.

NAS is one of the celebrity icons used by Hennessy in their ‘Wild Rabbit’ program launched last year.

Sources: http://www.hennessy.com/us/nas-a-journey-to-cognac

Science Fiction is Catching Up on Us - See How Google Is Mapping Cognac

Google Earth Video Car in Rue Saulnier Downtown Cognac

WHAT IS THIS?

This is a car with a 360 angle radius camera mounted on the roof.

WHAT DOES IT DO?

It allows for video mapping the street while driving.

WHO CARES?

People who want to make virtual visit.

This is one of my dream from February 2000 where I dreamed that one day we would be able to go on virtual vacation or visit far away friends without being there. Today, it does look more realistic but in 2000 people called this 'science fiction'. I call it teleportage: a mixture of teleconferencing/skype and Google Earth.

That's it - it is happening. This photo was taken on Monday 23rd July 2012, and it shows a Google Earth car going through downtown old Cognac to map the city street, precisely on Rue Saulnier. At this date only the major streets www.google.com/earth/index.html http://www.google.com/earth/index.html but not the smaller streets. This is a fun and exciting news. Perhaps you will soon be able to go to visit Hennessy or Otard in this street without having to be there but by borrowing a proxy which will act as a robot/gnome taking you virtually around. 

Download your free Google Earth Software here: http://www.google.com/earth/index.html

Elegant Courvoisier XO Ad - Video in Chinese

Courvoisier XO ad for the Chinese market with the theme of a horseman "Napoleon like" who is changing places with a modern business like man. 

[youtube http://www.youtube.com/watch?v=2jPEEMxjzXU&w=420&h=315]

Quick Video Visit of Baron Otard Cognac House in Cognac

[youtube http://www.youtube.com/watch?v=RsxYQbkifYw&w=560&h=315]

Remy Martin Limited Edition Cognac VSOP for the Cannes' Film Festival May 22nd to 26th 2012

Cognac maker Rémy Martin has released a limited edition VSOP bottle for the Cannes Film Festival meant to evoke the golden age of cinema.

As the official sponsor of perhaps the most glamorous of film festivals, the French spirit maker has launched a new collector’s series called Gold and Light for the 65th edition of Cannes.

Cognac Paradis Remy Marting Limited Edition VSOP Cannes' Film Festival 2012.
In addition to being available at the festival itself, the classic 1-liter bottle will be sold exclusively at some of the biggest airports in the world, including Paris Charles de Gaulle, Nice, Oslo, Dubai, Beirut, New Delhi, Moscow, Hong Kong, Singapore, Tokyo, Seoul, Los Angeles, San Francisco and New York JFK.

The Limited Edition Cannes Festival 2012 VSOP is available in three formats:
 -the Collector’s 1
-liter Classic Format, 55€
-1.5 Magnum, 200€
-3L Jeroboam Format, 500€

Rémy Cointreau is the official sponsor of the Cannes Film Festival.

Source: http://pursuitist.com/epicurean/remy-martin-limited-edition-cognac-for-cannes/#ixzz1utiph7Yn

HERE IS LAST YEAR VIDEO, FOR REMY MARTIN' SPONSORING OF 2011 CANNES' FILM FESTIVAL: