GOVERNMENT AGREES TO GROWING LAND SPACE TO PLANT COGNAC VINEYARDS

Cognac Economy is Up

Cognac sales have been rising for four years, thanks to exports. Plans were approved this week to expand its vineyard areas by almost 3,500 ha next year, in addition to the present 75,000 ha in the appellation.

Sales of cognac

In the 2017-18 season (August to July), cognac sales grew for the fourth consecutive year, up 8.2% in volume and 5.4% in value over the previous year. Exports accounted for 98% of sales, still driven by the North American market, with Asia the fastest-growing region.

A record high of 205.9 million bottles were shipped during the campaign, for a turnover of 3.2 billion euros, according to the BNIC.

Source: Vinexpo Newsroom

HOW IS COGNAC EXPANDING INTO NEW TARGETS?

Cognac Landscape

Cognac producers are looking at cocktails, product innovations (craft cognac) and new type of consumers to expand says Reuters in this video and article.

The purpose is to widen the consumer base without alienating the current and sort of traditional cognac customers, ie, Chinese and African American.

This is a rather difficult task as one can imagine that talking about celebrity appeals such as rappers and terroirs at the same time might be rather confusing.

Source: Reuters TV