Brands future will be in the visual and virtual world with inside momentum viewing. Getting people to see the work and join in the day-to-day activities. This kind of 'voyeur marketing' is based on the appeal of collaboration, relationship authenticity.
Universities are now offering Master's programme dedicated to the education of future media managers with virtual communication such as KTH Royal Institute of Technology in Sweden:
"The main objective of the Media Management programme is to provide students with the skills required for managing innovative media companies. The programme equips you for managing positions, business developing, entrepreneurship skills, preparing you for advanced industrial positions, or continued graduate studies."
===> Brands need to manage their Creative, Production and Post-production as such:
Creative: identity the voice. Evaluation and conceptualization to realize your video content projects.
Production: writing and preparation of the shooting and music recording and editing. Reviewing technical, human and even financial aspects.
Prost-Production: formatting, posting, communicating, and cross-marketing the visual contents with media.
- Spacesheep Projects
Large communication firms and more intimate companies such as Spacesheep provide consulting for these services.
Sources: KTH, Spacesheep
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