Showing posts with label Australia. Show all posts
Showing posts with label Australia. Show all posts

Sunday, March 1, 2015

THE AUSTRALIAN COGNAC SAYS THE ARTICLE ...: OCHRE!

The Australian Cognac says Melbourne Food & Wine Festival in its recent article introducing Ochre Brandy.
Ochre Brandy, Aged Grape Spirits
Ochre Brandy, Aged Grape Spirits
Further, Ochre Brandy website ochrespirit.com.au says: "...Ochre is a handcrafted Cognac-style spirit..."
Sorry but Cognac is brandy but not all brandies are cognac. To be called 'cognac' a brandy requires a huge list of characteristics, too many to summarize in a short blog. But essentially, this brandy need to be made in the cognac region which is in the South West of France, from grape harvested in the same region, double distilled in small copper pot stills, and aged in French oak casks.
As I said this is only a summary, learn more from cognac.fr for the different details which makes cognac such a unique and the finest brown spirits.
I am very intrigued by this chardonnay brandy as Ochre is just launching its first batch. The article says:
"This rare 1st vintage spirit is double distilled in an Alembic still on the Mornington Peninsula from Chardonnay grapes. The resulting deep golden colour of the spirit reflects the rich red soil that is prevalent in the Red Hill wine growing region."
Something is wrong here ... Distilling is extracting the vapor of alcohol first, and vapors are always clear like water, at least if distilling correctly the heart of the distillation. Hence, the 'deep golden color' does not come from the chardonnay but from the aging in wood barrels.
See more Single Grape distillations from Monteru Single Grape Brandy.
Clearly Ochre seems like a fine brandy which is very much inspired by cognac. Germain Robin Brandy in the USA for instance as successfully with time established a good reputation for a super premium brandy so it is possible that Ochre becomes the brandy from the Southern Hemisphere.

Wednesday, June 4, 2014

GROWING INTEREST FOR COGNAC IN AUSTRALIA

Increasing interest for premium spirits in Australia is driving consumer towards cognac. Cognac category in Australia is growing at 10 per cent a year, with Martell reaching 30 per cent market share in Australia. The two fastest growing products of the 5 SKUs in Australia are Cordon Bleu and Martell XO according to Martell Brand ambassador in Australia.
Martell is also benefiting from a large diaspora of wealthy Asian people who had fled Hong Kong in the 1990s in fear of Hong Kong becoming a Chinese province. Soon to be a 300 years old brand in 2015, Martell is getting organized to celebrate the anniversary. Martell was established in 1715 and it is the oldest of the 4 big cognac houses, i.e., Remy Martin (Estd. 1724), Hennessy (Estd. 1765), and Courvoisier (Estd. 1835).
Martell is not the oldest house. The oldest cognac house is supposed to be Augier Frères & Co founded in 1643. The Augier Cognac House was acquired by Martell I think in the late 1970s. Martell now and then makes a limited production of Augier cognacs.
Augier Freres XO
Augier Freres XO

Thursday, October 11, 2012

AUSTRALIAN CONSUMERS ARE GETTING INTO COGNAC WITH MARTELL SELLING +10% PER YEAR


Increasing interest for premium spirits in Australia is driving consumer towards cognac. Cognac category in Australia is growing at 10 per cent a year, with Martell reaching 30 per cent market share in Australia.

The two fastest growing products of the 5 SKUs in Australia are Cordon Bleu and Martell XO according to Martell Brand ambassador in Australia.
Cognac Martell - Main Product Range 2012
Cognac Martell - Main Product Range 2012
Martell is also benefiting from a large diaspora of wealthy Asian people who had fled Hong Kong in the 1990s in fear of Hong Kong becoming a Chinese province. Soon to be a 300 years old brand in 2015, Martell is getting organized to celebrate the anniversary.
Martell was established in 1715 and it is the oldest of the 4 big cognac houses, i.e., Remy Martin (Estd. 1724), Hennessy (Estd. 1765), and Courvoisier (Estd. 1835).

Martell is not the oldest house. The oldest cognac house is supposed to be Augier Frères & Co founded in 1643. The Augier Cognac House was acquired by Martel I think in the late 1970s. Martell now and then makes a limited production of Augier cognacs.
Augier Freres XO
Augier Freres XO