Friday, December 21, 2012

JAY-Z VIDEO IN MIAMI LAUNCHING COGNAC D'USSE


[vimeo http://www.vimeo.com/55472532 w=500&h=281]
Sunday, December 9th - Jay-Z hosted his official D’USSÉ Cognac launch party at LIV Nightclub on South Beach. D’USSÉ is Jay Z’s joint venture with spirit giant Bacardi.
Once again, Jay-Z and Barcardi turn to trusted party promoter Michael Gardner, CEO of Headliner Market Group for his magnetic appeal to key influencers in South Florida; for the unveiling of the highly anticipated “ bold new expression of cognac”, DUSSÉ. Miami will be a key market for the brand launch and its on-going distribution. Continue to follow Headliner Market Group for access to the latest in nightlife on twitter @Headlinerworld.
Jay-Z's wife Beyoncé and a host of friends (Fabolous, Flo Rida, The Dream, Kelly Rowland, Paris Hilton, Floyd Mayweather, Young Chris, Memphis Bleek, DJ Clue, DJ Stevie J, Don P, Teyana Taylor, Teairra Mari, Pusha T, Claudia Jordan) were in attendance to support the launch. A special surprise performance by Trinidad James.
Click the link for a recap video with highlights of the night provided by Headliner Market Group: https://vimeo.com/55472532

Sunday, December 16, 2012

WHERE IS THE REBOOT BUTTON ON PEOPLE?


... I only drink vodka ... I only drink merlot ... sorry I only drink brand X ... I have never tried cognac I do not think I like it ... I tried cognac once it burns right here ... I don't like cognac it is too strong says a lady walking away with a 2 liters bottle of vodka ...  I prefer scotch says a man looking at me with a face kind of saying to me - you think I don't know you are trying to convince me to buy a lesser thing ... Cognac! Hummm! I only like cognac from France says another ... 
I wonder if people who go through a period of amnesia actually make the same stupid statements afterwards? 
Perhaps there are 3 kinds of people that get to experience life versus go through it: the one that does not know, the one that knows a lot and the one that wants to know. I am sorry for the rest of the people. Life is already so short that I would not want to settle for average.
My apologies to sensitive minds. I am just returning from a promo in a large alcoholic beverage store and spoke to 100s of people and I had to vent a little.

Sunday, December 9, 2012

JAY Z IS LAUNCHING IS COGNAC, COGNAC D'USSE THIS WEEKEND IN MIAMI


Cognac D'Usse by Jay-Z
Cognac D'Usse by Jay-Z
Jay-Z and his cognac, i.e., Cognac D'Usse are having launch parties in Miami this weekend.
This will be fun events. Let us know if you go!
Cognac D'Usse by Jay-Z
Cognac D'Usse by Jay-Z


Saturday, December 8, 2012

WHEN AND HOW TO DRINK COGNAC: FIRST LET'S REVIEW THE 'WHAT NOT TO DO LIST'.


It is often that people ask me on how and when one should drink cognac. In fact, this is not a simple question as there are many ways and many opportunities one should favor cognac.
Cognac is not seasonal as many people think: in other words, not just for the Winter months, and not just a sipping spirit. Cognac is much more versatile that many people think.
But first, one should take his time and savour it bit by bit, little by little. Cognac is about the moment!
First here is what not to do with cognac.
[youtube http://www.youtube.com/watch?v=wkU3AvejRBg?rel=0&w=420&h=315]

Friday, November 23, 2012

WHY DO AMERICAN DRINKERS DO NOT WANT TO HEAR ABOUT BLENDING? A LESSON FROM COGNAC


Single this and single that are concepts very much in vogue in the Scotch industry and now borrowed by any categories of spirits. The problem is that for cognac blending is not a bad word. It is about making perfume, formulas, secret formulas ... that can be replicated year after year. It is about making in essence the best 'vintage' every year. Therefore, away from the bigotry of vintage cognac. This does not mean that "estate" and/or "vintage" and/or "single" cognacs are not good but they belong to a different program than what cognac is really supposed to be.
Blending is about Spicing up Life
Blending is about Spicing up Life
To better explain this I found this really article in the Washington Post published last April 2012 by Jason Wilson:
"I undertook an exercise similar to what a master blender would face on a daily basis. I’d been given bottles of five-year-old, 15-year-old and 30-year-old eaux de vie (what they call the spirit before it’s officially called cognac) and told to blend them into an XO (or “extra old”) cognac — one that would sell for $80 or more.
As I measured out various ratios of eaux de vie into beakers and flasks and started blending, I thought about how rarely this aspect of the spirits business is discussed. Sure, we hear a lot about raw ingredients, and distilling techniques and barrel aging, but when it comes to spirits, blending is an essential and often misunderstood aspect of production. Aged rums from the Caribbean, bourbons from Kentucky, and, of course, blended scotches like Johnny Walker, all rely on a blending to find the right recipe to bring about a consistent product.
Mostly, though, American drinkers don’t want to hear about blending. We love to talk about singular things: single-malts, single vineyards, single barrels, certain vintages singled out for their singularity. Blending? You may as well be speaking French. For instance, it’s a widely accepted fact within the wine industry that Americans prefer labels listing a single grape, rather than a blend from a geographic region.
Blending often removes an easy shortcut to connoisseurship: citing age. Is this a six-year-old? A 12-year-old? A 30-year-old? Drinkers just love to know the number. An age statement on the bottle becomes like a seal of approval to drop more cash. People will shell out more for a 25 year old whiskey than they will for a 12-year-old, even if the older one has simply turned to oak-flavored juice. If the label says the older spirit comes from a single cask, you can bet people will pay even more.
... A barrel is a living environment, sensitive to temperature and other elements, with different floors aging differently. Additionally, cognac comes from distilled wine, which has it own variations from year to year.
... Because I was creating an XO cognac, that meant the youngest brandies in the finished cognac must be aged at least six years. Most good XOs seek a “tasting age” of about 20 years.
Given that I was working with five-, 15-, and 30-year old eaux de vie, I assumed whatever I created would hypothetically be need to go into the barrel again for at least another year.
In my first attempt, I used 50 percent of the 15-year-old, which was the most concentrated and intense. Of the remaining half, I used two parts 30-year-old eau de vie to one part five-year-old. Because the alcohol level was at cask strength (around 100 proof), I added a tiny amount of distilled water to bring the mix down to 80 proof — which is what most cognac is bottled at. The result, in my humble opinion, was delicious.
Trichet (Cellar Master at Cognac Remy Martin) took a long time nosing. And then she smiled. “Mmmm,” she said. “That is a very expensive XO you have there.”
More expensive than Remy Martin’s XO? I asked, knowing that costs about $120.
“Oh yes, definitely. You have very expensive taste.”
On my second attempt, I used about 60 percent of the five-year-old, with its fresh apricot aromas and buttery mouthfeel; 30 percent of the 15-year-old; and just about 10 percent of the 30-year-old. Trichet told me I was much closer to Remy Martin’s XO blend on this one.
This was eye-opening to me. I always imagined that expensive cognacs had much more older eau de vie in the blend. But doing the exercise, I began to see how a small amount of the older spirit went a long way.
... For a moment, I allowed myself to daydream. Would she consider using my cognac in a new product launch? Would she release my cognac in a special-edition crystal carafe, like the one I saw in the gift shop priced at $16,000? Would Chinese billionaires and Russian oligarchs start clamoring for Le Jason XO?
Source: Washintgton Post, April 10th 2012 by Jason Wilson
Source Photo: Innotata with Wikipedia Commons, February 2011

Wednesday, November 21, 2012

BRANDY GERMAIN-ROBIN AND COGNAC MAISON SURRENNE: CONNECTIONS & LINKS


Every cognac is brandy but not every brandy  is cognac!
This rule makes for a lot of low quality brandies out there. In addition, it gives a bad name to cognac when one is reminded that cognac in fact is a brandy.
A brandy! Who wants a brandy!
Well not all brandy are the same and in fact there are some wonderful brandy available in the USA and even better some of them are 'Made in the USA' and are noteworthy.
I am thinking of Germain Robin for instance. I love the background story, which I do not know if this is true but I like it, it makes for a good sales pitch.
Legend has it that Hubert Germain-Robin, the grand-son of the last owner of Cognac Jules Robin, was disappointed that his family sold away the cognac company back in the days and that he undertook a long travel in the USA. Once in California, he coincidentally met in 1981 with Ansley Coale, owner of Coale’s Mendocino County ranch. They had a long discussion on cognac and mentioned the idea of having a distillery in California one day, perhaps together.
And they did. One year after they met they build together a distillery on the ranch in Ukiah, CA. Hubert brought back from France some old pot stills and he started using them experimenting with the local grape varietals as well as ugni blanc varietal which are the common grape used in cognac.
Brandy Germain-Robin
Brandy Germain-Robin
In fact, this was very innovative at the time and with time their brandies became famous.
Other companies in the USA have followed these footsteps. Brandy Osocalis from Santa Cruz in California is also using a cognac pot still (i.e., Charentais) and is using multiple grape varietals. In fact, the blending of different grape varietals is what makes this so interesting as it is absolutely illegal in France and therefore it cannot be experienced any other way than with these Californian Brandies.
Brandy Osocalis
Brandy Osocalis
Another one to mention is Brandy Charbay from St Helena, CA which is using Folle Blanche grape varietal, that is the old style of grapes used in Cognac prior to phylloxera, see www.charbay.com
Brandy Charbay
Brandy Charbay
Now, excuse me for my saying but brandy is still not cognac. I guess this is what Hubert Germain-Robin was thinking too when he decided to partner and create Cognac Surrenne. There are many kinds of cognac offered under the brand Surrenne, including the affordable Borderies type.
Cognac Surrenne Borderies
Cognac Surrenne Borderies
But I am most intrigued by the less than 1000 bottles limited edition Petite Champagne. The story goes that starting in 1922, Maison Surrenne cellar masters filled an oak barrel (called tonneau in French) with small lots of old petite champagne Cognacs - some dating back to the 1800's. They topped off the barrel every year for 79 years, always with petite champagne eau-de-vie of the highest quality. That's sound good!
Cognac Surrenne Tonneau 1
Cognac Surrenne Tonneau 1
The problem is when you top off your barrel this way it makes it difficult to know the age as legally defined by the Bureau National Interprofessionel du Cognac (BNIC) institution in charge of protecting and regulating cognac. In Cognac and contrary to Scotch, the youngest cognac added gives the age of the spirit. Versus Scotch is 50% of 1 age makes 100% of the overall age.
---> Cognac = 99% 50 years old and 1% 2 years old = a 2 years old cognac
---> Scotch = 99% 50 years old and 50% 2 years old = a 50 years old scotch
It is not fair!!

Friday, November 16, 2012

WHISKY REVIEW IS TALKING ABOUT COGNAC ON YOUTUBE: A REVIEW OF COGNAC GUERBE SINGLE CASK


Whisky Review on Youtube offers a very interesting "vlog" on cognac (i.e., video blog) - video no.318 and 320.
Whisky Review is an online video media originally only focused on whisky and scotch based in Northern Scotland using Cadenhead's store from Edinburgh. Just recently they have started talking about other spirits and cognac is the first spirit they are venturing into.
Traditional whisky drinkers are often not knowledgeable about cognac and in most cases have a neutral or negative view of cognac. Ralfy the presenter is even describing cognac as a very diversified spirit which is a novel statement for the scotch drinkers as they often perceived cognac as a product summarized by one of two brands.
In this video review No. 319, Ralfy presents Cognac Guerbe Single Cask 8 years old.
Cognac Guerbe Single Cask 8 Years Old
Cognac Guerbe Single Cask 8 Years Old
This is not a surprised to me as I announced that the innovation for 2012 in the cognac market was the launch of Single Barrel Cognac as started by Comandon Cognac with their cognac XO selection launched earlier this year.
It is a good thing that whysky and traditional scotch drinkers are getting increasingly interested in cognac. These new customers will join the current international bandwagon of customers growing worldwide.
[youtube http://www.youtube.com/watch?v=e_RvsqXhkbE?list=UUp0k3OKqfkPW0HdRLA8JWZg&hl=en_US&w=560&h=315]