The creation and consumption of luxury brands is one of my favorite interest.
I am very inspired by luxury artisans and the craftsmanship necessary in making authentic luxury products.
Last year in 2014, I was able to co-author a business book titled "Marketing du Luxe: Stratégies innovantes et nouvelles pratiques" which is a book written in French about the management of luxury companies. I wrote the chapter about the creation and maintenance of luxury brands.
- Luxury Marketing Book published in 2014, Marketing du Luxe
I am happy to report this book was recently nominated for the "Prix Académique de la Recherche en Management" which prize is recognizing the best business books of the year written in French.
The book is available at:
Enjoy this video which illustrates how Christian Dior crafts a handbag. A real wonder, Astonishing!
https://youtu.be/ixBYyTYZvYQ
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