Cognac Larsen has just launched a neat collection of cognacs with a focus on aroma and flavor rather than the traditional VS/VSOP/XO age designation.
Larsen offers a Summer and a Winter blend in hope to provide bartenders with a cognac option for the summer and another for the winter cocktails.
- Larsen Summer and Winter Blend 2016. No Age Statement.
In 2013, Rémy Cointreau sold Larsen Cognac to Altia, less than one year after acquiring the brand itself. Altia already acquired Renault a couple of years prior. Late 2015, Altia appointed former BNIC communications head Jérôme Durand as managing director for its Larsen and Renault Cognac brands.
The ‘spirit of adventure’ is the new positining and new concept that Cognac Larsen will interpret in its future communications.
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