Remy Martin wants millennials in the U.S. to drink cognac. It hopes that its U.S. launch of La Maison Remy Martin, which educates consumers on the intricacies of cognac, will propel sales. Remy Martin Chief Executive Officer Eric Vallat spoke with Bloomberg's Ramy Inocencio about growing in the US and elsewhere.
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Source: <a href="http://www.bloomberg.com/news/videos/2016-10-24/getting-millennials-to-sip-cognac" target="_blank">Bloomberg</a>
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