NEW WEBSITE FOR THE BNIC: CULTURE COGNAC

Culture Cognac Website

CULTURE COGNACis a site managed by the French government (Bureau National Interprofessionel du Cognac, BNIC). It offers basic information about what is cognac and how it can be enjoyed.

"Sharing the culture around Cognac to connoisseurs and purchasing advisors throughout the world… such is the philosophy behind this magazine, created by the BNIC (association of Cognac professionals) and co-edited by the experts and celebrities that make up the ICS (International Cognac Summit) community. Since 2008, they have improved upon and gathered around innovative communication projects to transmit their knowledge and promote the Cognac designation around the world."

This site is easy to navigate and attractive. Check it out!

Source: Cognac Culture

EDUCATION AND PRACTICE MAKE FOR FUTURE GENERATIONS INTO LUXURY

 & EDU

On Monday, the LVMH group started its first Italian professional training programme in Florence, where it established a branch of the Institut des Métiers d’Excellence (IME), its vocational training institute. On this occasion, the French luxury group’s Director for Human Resources and Synergies, Chantal Gaemperle, spoke to FashionNetwork.com about the new needs of the luxury goods industry.

“…LVMH’s training is a way of passing on our expertise, of preserving crafts which risk being lost, and of educating craftsmen to deliver excellence…”

“…crafts people transmit not just the quality of their expertise, but also their pride in creating fine products…”

“…Working in the luxury industry means… embracing the uncertainty and ambiguity of things, because we are part of a creative process. The world of luxury is full of paradoxes and tensions…”

Source: UK FashionNetwork

MILLENNIALS NEED EDUCATION SAYS ERIC VALLAT CEO OF REMY MARTIN

Remy Martin wants millennials in the U.S. to drink cognac. It hopes that its U.S. launch of La Maison Remy Martin, which educates consumers on the intricacies of cognac, will propel sales. Remy Martin Chief Executive Officer Eric Vallat spoke with Bloomberg's Ramy Inocencio about growing in the US and elsewhere.

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Source: <a href="http://www.bloomberg.com/news/videos/2016-10-24/getting-millennials-to-sip-cognac" target="_blank">Bloomberg</a>

AUTHENTICITY AND CRAFT EXPLAINED BY COGNAC REMY MARTIN WITH 'LA MAISON REMY MARTIN' INTERACTIVE

Rémy Martin Cognac is hosting an interactive experience which will allow the guests to immerse in the universe of Rémy Martin and its One Life & Live Them lifestyle. 

This interactive experience is called "La Maison Rémy Martin".

La Maison Remy Martin Logo

It is starting from late October to late November in 3 cities: New York, Chicago, and then Los Angeles .

The experience will consist in giving you a view into cognac; from the grapes on the vine, to the blending process, to the magical cellars where cognac is aged.

You will discover the century’s old artisanship behind cognac making with a contemporary lens through curated workshops and interactive programming.

The objective: get the millennials, largest drinking age group to experience the authenticity and quality of craftmanship needed to make cognac. They will learn about (1) Terroirs, (2) People and (3) Time.

Drinking cognac is an experience and a lifestyle.

Sources: http://www.lamaisonremymartin.com

UK IS LAUNCHING THE SCOTLAND GIN TRAIL

If anyone is to grow and compete against Scotch, Irish and Bourbon whiskys, a huge education job lies ahead. Education is key to consumer support.

“That’s why we started our academy down at Midleton,” says Anna Malmhake, CEO of Irish Distillers. “We run courses for the trade from all over the world on Irish whiskey history, its production, what makes it unique and so on. In a year at least 1,000 people have gone through it, and of course these are people who go back home and write about it and talk about it.” (The Spirit Business).

For the longest time, I have said that we need a 'Cognac Trail' like the so famous and successful "Scotch Whisky Trail'.

I guess the Scots are beating us to it again with the first 'Scotland Gin Trail' just launched this month by The Wine and Spirit Trade Association (WSTA).

UK, Scotland, London Gin Trail, i.e., The UK Gin Trail

This launch follows the earlier launch of the London Gin Trail.

“From premium brands, such as Hendricks, to craft distillers such as Crossbill, this new trail captures the variety and diversity of UK gin making, ... There has never been a more exciting time for the industry with the UK being the biggest exporter of gin in the world ... I want to harness the ambition of our Scottish gin-trepreneurs, helping them to grow the UK’s reputation for quality gin both here and abroad. I want to see it up there with Scotch whisky in terms of global sales" says Environment Secretary Elizabeth Truss.

This is real support from the government and strong organizational skills.

“The flourishing UK gin industry is being driven by the hard work and ingenuity of distillers and we're proud to be working with WSTA to promote Scottish gin throughout the UK and abroad... Our distillers are creating some really unique gins through experimenting with techniques from the whisky industry and using new blends of local botanicals – it’s exciting to see such innovation within the great British tradition of gin distilling" says David Mundell, Secretary of State for Scotland.

I wonder what they are going to do next? Succeed?

Source: WSTA