BIG MONEY FOR MASSOUGNES COGNAC FROM 1805 IN THE UK

Massougnes Cognac from 1805

Source: https://www.thedrinksbusiness.com/

by Lucy Shaw

10th September, 2018 

A Napoleon era Cognac from 1805 has sold for over $260,000 at Hedonism Wines in Mayfair, making it one of the most expensive bottles of Cognac ever sold in the UK.

The bottle in question is a three-quarter gallon imperial of 1805 Cognac Massougnes and its sales price of over $260,000 makes it one of the highest value single Cognac sales in history.

The bottle was acquired by Hermitage Cognacs 20 years ago from Marie-Antoinette des Allées, Comtesse de la Bourdelière - a direct descendant of King Louis VII, whose family owns the former Cognac producing estate.

The imperial was snapped up at wine lover's delight, Hedonism in Mayfair, by an undisclosed buyer.

In 2016 a bottle of 1801 Cognac Massougnes acquired by Hermitage Cognacs was sold to an anonymous Asian buyer at Hedonism Wines for $300,000.

"In over 30 years of buying and selling Cognac, this 1805 is one of the oldest and rarest I have ever come across.

"Massougnes produced famous pre-phylloxera Cognacs and we have dated their records back to at least 1730, making them the oldest known growers and sellers of brandies," said Hermitage's managing director, David Baker.

"At its peak the property covered 346 hectares, and Marie-Antoinette, the last remaining descendant of this famous family, has written a charming note about the 'life' of this extraordinary Cognac, which was created the same year as the Battle of Trafalgar," he added.

Founded in 1987, Hermitage Cognacs specialises in the sale of old and rare Grande Champagne Cognacs from old family houses.

UK IS LAUNCHING THE SCOTLAND GIN TRAIL

If anyone is to grow and compete against Scotch, Irish and Bourbon whiskys, a huge education job lies ahead. Education is key to consumer support.

“That’s why we started our academy down at Midleton,” says Anna Malmhake, CEO of Irish Distillers. “We run courses for the trade from all over the world on Irish whiskey history, its production, what makes it unique and so on. In a year at least 1,000 people have gone through it, and of course these are people who go back home and write about it and talk about it.” (The Spirit Business).

For the longest time, I have said that we need a 'Cognac Trail' like the so famous and successful "Scotch Whisky Trail'.

I guess the Scots are beating us to it again with the first 'Scotland Gin Trail' just launched this month by The Wine and Spirit Trade Association (WSTA).

UK, Scotland, London Gin Trail, i.e., The UK Gin Trail

This launch follows the earlier launch of the London Gin Trail.

“From premium brands, such as Hendricks, to craft distillers such as Crossbill, this new trail captures the variety and diversity of UK gin making, ... There has never been a more exciting time for the industry with the UK being the biggest exporter of gin in the world ... I want to harness the ambition of our Scottish gin-trepreneurs, helping them to grow the UK’s reputation for quality gin both here and abroad. I want to see it up there with Scotch whisky in terms of global sales" says Environment Secretary Elizabeth Truss.

This is real support from the government and strong organizational skills.

“The flourishing UK gin industry is being driven by the hard work and ingenuity of distillers and we're proud to be working with WSTA to promote Scottish gin throughout the UK and abroad... Our distillers are creating some really unique gins through experimenting with techniques from the whisky industry and using new blends of local botanicals – it’s exciting to see such innovation within the great British tradition of gin distilling" says David Mundell, Secretary of State for Scotland.

I wonder what they are going to do next? Succeed?

Source: WSTA