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Big data and marketing are being used in every industry including the spirit industry now.
According to SmartBrief
"Many beverage companies connect geographical data and purchasing trends to individual stores, while others collect data on influencers and use that data to engage with them in the form of multichannel campaigns and promotions.
Data has also become a powerful tool for optimizing assortments, streamlining supply chains, analyzing trends that appear on social media and planning and executing brand campaigns...
Companies track purchasing decisions at the item level via physical, online and mobile channels, and that data can be applied to making decisions about merchandising, assortment and supply chain.
But at the end of the day, just collecting data isn’t enough. Companies have to take a step further and turn that data into a decision-making tool to help optimize their beverage business."
Source: SmartBrief
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