THE NEW 2015 MARTELL CORDON BLEU IS AN XO NOW

As part of its 300th anniversary Martell is re-designing its iconic Cordon Bleu cognac.

The new design reflects the luxury nature of the product, besides maintaining the existing strengths of the current packaging including its simplicity, authenticity and consistency over time.

Martell Cordon Bleu XO

London agency Nude Brand Creation has used inspirations from past elements to re-create a traditional appeal.

The new Martell visual elements have been incorporated including the crest and swift. The signature of Edouard Martell is given a prominent position to honour Martell Cordon Bleu’s creator. Every element has been carefully considered. Nude worked closely with a hand-lettering artist to ensure the typography evokes the rich and luxurious side of the prestigious cognac.

What is interesting about this new bottle of cognac is the age statement. Traditionally, Martell Cordon Bleu was a proprietary blend rather secret with a certain quantities of Borderies into it, which is sais to explain it lightness and smooth appeal. Now this product is described as 'Extra Old Cognac' which is the long description of XO. Hence, this must be an XO!

Source: FOODBEV MEDIA

Cordon Bleu 100th Anniversary (1912-2012) Celebrated in Monaco Hotel de Paris

This past 25th March 2012, Martell officially revealed a special edition Cordon Bleu bottle to commemorate its hundred years anniversary of Cordon Bleu cognac brand.

The story goes that the first bottle was launched in Monte Carlo/ Monaco back in 1912. To mark the tribute, Martell had colored its bottle in blue with silver lining, using the iconic House’s colors.

Cordon Bleu 100th Anniversary in Monaco 2012 Blue Bottle by Blog Noble & Royal

Martell organized this celebration in the emblematic Hôtel de Paris in Monaco, house of the famous Louis XV restaurant, one of the many three-starred restaurants by French chef Alain Ducasse.

The entire façade of the Hôtel de Paris was graced with a light blue color, with a statement of the anniversary 1912-2012, and Cordon Bleu, Eternal Discovery since 1912.

Hotel de Paris in Monaco with Cordon Bleu Celebration 2012 by Moodie Report

For many people, Martell Cordon Bleu is the reference of a very good cognac, and it may be also for some people the cognac that has interested them into learning and discovering more about cognac. Lionel Breton, CEO of Martell Mumm Perrier-Jouët, welcomed the guests from all over the world, but starting with the most local guest of honor, H.S.H. Prince Albert II  and H.S.H. Princesss Charlène, and H.R.H. the Princess of Hanover.  Other famous people included the actress Juliette Binoche as well as four Chinese personalities the actresses Li Bingbing and Chen Shu, the pianist Zhao Yin, and the top model Whang Haizhen.

The guests were served dinner in the Empire salon in Hôtel de Paris for the grand gala in honour of Cordon Bleu. The evening ended with a serenade by Irish jazz songstress Imelda May.

http://www.martell.com/ 

blog.nobleandroyal.com

moodiereport.com

Martell Cognac Event for 2012: Cordon Bleu 100th Anniversary

Martell, the second largest cognac producer and the oldest Cognac House among the top 4 largest house is about to celebrate a very important anniversary. 100th! In 1912, the company launched a new cognac which quickly became an iconic product and which is still today considered by many people as the archetype of premium cognacs. It is revered in Asia and it is very unique in its assemblage/formula and flavor profile. One of its secret is the use of cognacs originated from the Borderies region of production in Cognac. This is very much of a house characteristic for Martell as much as the assemblage of Grande and Petite Champagne is a trait of Remy Martin, the Borderies assemblage belong to Martell.
When you analyze the Martell Cordon Bleu product with today's "marketing eyes" one would imagine that it would be a project that would be quickly abandoned. Most of the new products being made are concentrating on the production of modern cognacs supported by trendy packagings. Cordon Bleu like Remy Martin 1738 are offering "old school" looks which are often perceived as evidence of "authenticity" by consumers. Hence, authenticity is an important characteristic for cognacs.
http://youtu.be/1MCxIdk6ZYw