NEW HENNESSY XO IN JULY 2017

Hennessy XO, Limited Edition designed by Australian Marc Newsome

Hennessy is launching this mont of July 2017 a new XO Cognac created by industrial designer Marc Newson.
The limited edition Marc Newson designed Hennessy XO bottle will retail for $200.
In 2016, Hennessy reached 22% to 3.7 million cases in the U.S., which makes 75% of the cognac category, helping to keep the category relevant.

Source: Photo (www.hennessy.com)

THE NEW 2015 MARTELL CORDON BLEU IS AN XO NOW

As part of its 300th anniversary Martell is re-designing its iconic Cordon Bleu cognac.

The new design reflects the luxury nature of the product, besides maintaining the existing strengths of the current packaging including its simplicity, authenticity and consistency over time.

Martell Cordon Bleu XO

London agency Nude Brand Creation has used inspirations from past elements to re-create a traditional appeal.

The new Martell visual elements have been incorporated including the crest and swift. The signature of Edouard Martell is given a prominent position to honour Martell Cordon Bleu’s creator. Every element has been carefully considered. Nude worked closely with a hand-lettering artist to ensure the typography evokes the rich and luxurious side of the prestigious cognac.

What is interesting about this new bottle of cognac is the age statement. Traditionally, Martell Cordon Bleu was a proprietary blend rather secret with a certain quantities of Borderies into it, which is sais to explain it lightness and smooth appeal. Now this product is described as 'Extra Old Cognac' which is the long description of XO. Hence, this must be an XO!

Source: FOODBEV MEDIA

TV PERSONALITY GIULIANA RANCIC LAUNCHES XO G WINE IN WALMART

TV personality Giuliana Rancic will launch a new wine brand under the label XO, G Wine that will include three varietals in by-the-glass formats. Available at about 1,200 Walmart stores beginning in November, XO, G will include a dry rosé, medium-bodied Pinot Noir (both from the South of France) and a Pinot Grigio from Italy. Four individually-packaged, pre-filled glasses stack together to form a 750-ml. bottle, and a mixed pack will be available for the holidays that features two glasses of Pinot Grigio and two glasses of Pinot Noir. The brand is targeted at female consumers and retails for just under $10 at select Walmart locations.

XO G Wine by Guiliana Rancic

Like many of today’s hottest reality stars, Giuliana Rancic will need to get involved with promotions. I wonder how one can do this with Walmart!!

Another thing this is catching my eye is:

. How can one call a wine XO without getting in trouble with the US Patent and Trademark Office?
. But isn't there a gin already call G'Vine?

I just thought that is a complicated name for a popular wine! 

Source: The Sacramento Bee

RESULTS OF THE 2014 WORLD BEST COGNAC FOR VSOP, XO & EXTRA ARE PUBLISHED: ROYER AND COMANDON WIN ALL

The World Spirits Competition in San Francisco is regarded as the No.1 spirits competition in the world. This competition is the most comprehensive international spirits judging conducted every year since 2000. Products are evaluated by top spirits professionals and are judged in a blind, consensual procedure ensuring integrity and making this annual competition the most followed competition in the spirits industry.

They only rate spirits and over 3,500 spirits are competing every year.

This year in 2014 for the first time the competition has recognized the best cognacs according to the 'classic cognac quality standards', that is VS, VSOP and XO, which is making the winners' list more interesting than before.

The winners are:

2014 WORLD BEST COGNAC  VSOP = LOUIS ROYER VSOP FORCE 53

Louis Royer Cognac VSOP Force 53

2014 WORLD BEST COGNAC XO = COMANDON XO

Comandon XO, 2014 World Best Cognac XO

2014 WORLD BEST COGNAC EXTRA = LOUIS ROYER EXTRA

Louis Royer Cognac VSOP Force 53

Source: www.sfspiritscomp.com