Cognac News and Economy
While most consumers (54%) say they’re keeping their holiday spending about even with last year, young adults (18-24 years old) are likely to increase theirs, according to survey released last week by the National Retail Federation and Prosper Insights & Analytics.
- Barely a quarter (24%) of consumers overall say they’ll spend more this year, but nearly half (46%) of those aged 18-24 — which includes the oldest members of Generation Z — and 39% of those aged 25-34 years old, will spend more than they did a year ago.
- Many of America’s youngest consumers will also be heading to stores this season, according to a survey from Junior Achievement USA. Most (54%) plan to do much of their shopping at brick-and-mortar discount stores like Walmart and Target this holiday season. Less than half of teens (46%) said that they would be doing much of their shopping online, while about a third (34%) planned to head out to the shopping malls.
Source: RetailDive
