WHY WOULD CEO DO SOCIAL MEDIA?

Chief executives are turning to social media more than ever and Pernod Ricard's is no different, with Alexandre Ricard looking to the medium to help align its corporate and consumer brands.

Ricard, who has set the company's agenda to get closer to people by tapping their digital behaviours, is part of a growing number of social chief executives. As of 2015 the number of chief executives of the world's top 50 companies on social media is still low at 28 per cent, according to Weber Shandwick's 'Socialising your CEO' audit. However, eight in 10 are now engaged online and via social media - a rate which has more than doubled since the audit started in 2010. The most popular social networks used by company bosses are LinkedIn (22 per cent) and Twitter (10 per cent), according to the study.

A stronger social media presence also chimes with Alexandre's bid to be a more consumer-focused business; meaning eventually it will be able to put a Pernod Ricard brand in any consumption occasion

Source: The Drum

COGNAC-EXPERT.COM IS BEING AWARDED FOR ITS CONTRIBUTION

One of the media which has made the greatest impact in our lives in the past 10 years has been social media. It is incredible to see that people, habits and patterns might have changed because of this.

Social media has become a modern way to communicate, and a few people have made a tremendous contribution in the cognac industry using social media. A few Internet and Social Media are particularly interesting in relations to cognac:

. The Bureau National Interprofessionnel du Cognac (BNIC) or Cognac Bureau, the French government agency covering the legal and associative work around the industry, i.e., www.cognac.fr.

Screen Shot of Cognac.fr Website October 2014

. CognacFans.com, Cognac-World.com, etc.

. but more noticeably Cognac-Expert.com.

The cognac-expert.com is the 'go-to' website to read interesting aspects and news about cognac and the Cognac region.

Last year in September 2013, the BNIC recognized cognac-expert.com as the 'best writer of the year' during the ceremony of the annual banquet and auction 'La Part des Anges'.