BLENDERS PRIDE, IMPERIAL BLUE, AND ROYAL STAG WHISKIES

Pernod Ricard Indian Whisky Blenders Pride

Pernod - the maker of premium spirits brands, including Chivas Regal and Absolut - has around 1,100 employees in India.
Pernod, which follows a July-June calendar year, reported 9% sales growth in India between July and December 2017.

Pernod Ricard Indian Whisky Imperial Blue

Pernod, which is only behind Britain's Diageo, reported a 14% increase in sales for the first nine months of its fiscal, compared with just 1% in the year-ago period. Pernod's growth in India has been driven by its focus on premium and midpriced whiskies, helping it maintain a lead over Diageo, which has been also shifting its focus on similar categories due to meatier margins.
Pernod Ricard India sold 43 million cases last year, including Imperial Blue (18 million), Royal Stag (16 million) and Blenders Pride (6.2 million).

Pernod Ricard Indian Whisky Royal Stag

Source: https://timesofindia.indiatimes.com/
Avik Das and John Sarkar
May 22, 2018

WHY WOULD CEO DO SOCIAL MEDIA?

Chief executives are turning to social media more than ever and Pernod Ricard's is no different, with Alexandre Ricard looking to the medium to help align its corporate and consumer brands.

Ricard, who has set the company's agenda to get closer to people by tapping their digital behaviours, is part of a growing number of social chief executives. As of 2015 the number of chief executives of the world's top 50 companies on social media is still low at 28 per cent, according to Weber Shandwick's 'Socialising your CEO' audit. However, eight in 10 are now engaged online and via social media - a rate which has more than doubled since the audit started in 2010. The most popular social networks used by company bosses are LinkedIn (22 per cent) and Twitter (10 per cent), according to the study.

A stronger social media presence also chimes with Alexandre's bid to be a more consumer-focused business; meaning eventually it will be able to put a Pernod Ricard brand in any consumption occasion

Source: The Drum