Chief executives are turning to social media more than ever and Pernod Ricard's is no different, with Alexandre Ricard looking to the medium to help align its corporate and consumer brands.
Ricard, who has set the company's agenda to get closer to people by tapping their digital behaviours, is part of a growing number of social chief executives. As of 2015 the number of chief executives of the world's top 50 companies on social media is still low at 28 per cent, according to Weber Shandwick's 'Socialising your CEO' audit. However, eight in 10 are now engaged online and via social media - a rate which has more than doubled since the audit started in 2010. The most popular social networks used by company bosses are LinkedIn (22 per cent) and Twitter (10 per cent), according to the study.
A stronger social media presence also chimes with Alexandre's bid to be a more consumer-focused business; meaning eventually it will be able to put a Pernod Ricard brand in any consumption occasion
Source: The Drum
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