Wednesday, July 8, 2015

WHY WOULD YOU USE COPPER IN DISTILLATION?

As I am passionate of cognac I am often fascinated by copper. However, one may find that there are different types of metal used in the production of cognac. I have always thought this was due to old traditions but this short article has highlighted the importance of each metal in completing different purposes.
As for everything there is a cost / benefit element to take into account. And 'quality products' are often the culmination of details.
Cork Sparkling Wine Copper
Cork Sparkling Wine Copper
STAINLESS STEEL
Advantages: Strength, brightness, non-abrasive, non-corrosive material, easy to use.
Disadvantages: Low thermal conductivity (16 Wm°K) and therefore suitable only for boiling. High energy consumption. Can be corroded by kitchen salt. Uneven heat distribution can cause hot spots and burned food. It contains chrome and nickel (this last material is linked to several allergic phenomena)
Note: Stainless steel, loved for its polished & clean appearance, after usage, acquires micro-scratches & micro-cracks in which pathogenic elements can harbour. As affirmed by Bill Kevil, this does not happen with copper. Bill Kevil coordinated this study at the Southampton University (www.soton.ac.uk) and demonstrated that the bacterium E.Coli survives for months in stainless steel while only 14 hours in copper.

ALUMINIUM
Advantages: Good thermal conductivity (225 Wm°K), energy saving, lightness, excellent price/quality ratio.
Disadvantages: It reacts with acidic & alkaline foods and easily discolours. It tends to release metal flavours in the food especially during long cooking. Its natural porosity can not guarantee perfect cleaning which encourages the proliferation of micro-bacterium. If the cookware is made from thin sheets of aluminium the shape can become distorted and it can heat unevenly.

SILVER
Advantages : Inimitable thermal conductivity (420 Wm°K), energy saving, excellent nonstick performance.
Disadvantages: Very expensive and needs to be cleaned with care. A novice cook may find it hard to control the heat conduction.

CAST IRON
Advantages: Very strong and durable material that retains heat for a long time. It does not alter with time (only if the piece is well finished & enamelled at high quality level). It allows for good heat distribution, perfect for long cooking at low temperatures.
Disadvantages: Poor thermal conductivity (58 Wm°K) which causes the pan to heat and cool slowly. Heavy weight. Pans not properly seasoned or coated can cause food to stick. If enamelled the surface can be damaged at high temperature.

MULTI-LAYERS
Innovative technology allows the creation of cookware made of several layers of different metals in order to enhance the positive qualities of each material and minimize their negative qualities. It is impossible to judge the thermal conductivity due to the different combinations on the market. This technology has created some cookware with excellent cooking attributes while other items were just developed for commercial-look purposes only.
Some examples:
- 10% stainless steel, 80% aluminium, 10% stainless steel It greatly improves the thermal conductivity of the stainless steel pot
- 90% aluminium, 10% stainless steel It keeps the same good thermal conductivity of the aluminium eliminating its reaction with food.
- 10% copper, 80% aluminium, 10% stainless steel The copper does not substantially improve the thermal conductivity and it requires more cleaning.
- 90% copper, 10% stainless steel It reduces some advantages related to the copper but it increases its practicality.
- 10% copper, 90% aluminium The copper does not substantially improve the thermal conductivity and it requires cleaning.
- 10% copper, 90% aluminium, and non-stick interior The copper does not substantially improve the thermal conductivity and it requires cleaning. The unavoidable abrasions irreparably damage the item.

COPPER
Advantages: Excellent heat conductor (392 Wm°K). It cooks at lower temperature and reduces overheating. It is essential for certain cooking including sauces and candy. It allows substantial energy savings and enhances the beauty of your table. It is extremely resistant to bacteria and it lasts forever.
Disadvantages: Expensive, heavy, and it requires special handling and care. It reacts with certain acidic food. It is recommended not to use in the dishwasher.
Notes: Copper is widely used in the dairy industry, not only for technological reasons but also for biologic properties. It is used for distillation, not only for its capacity for thermal exchange but also for chemical properties. It is also used in the canning industry to preserve color and flavour of the fruits/vegetables). A copper boiler or alembic is compulsory in the production of Grana Padano, Parmigiano Reggiano, Cognac, Armagnac, etc. Recyclable and “Green”: Copper does not emit harmful substances and it is 100% recyclable. This allows energy savings and cuts down on waste. It is estimated that 80% of copper made for cooking dating back to ancient times is still in use in some form. Copper & Health: Humans and animals absorb copper from our environment and in our daily lives all the time. Being a natural material, copper is contained in many foods & in water. The digestive system absorbs enough copper quantity to enjoy good health. The extra copper is expelled.
Source: http://www.ruffoni.net/ruffoni2/ENG/metalli.asp

Wednesday, May 6, 2015

PEOPLE KNOW VERY FEW BRANDS OF COGNAC. DO YOU KNOW COGNAC DESRENTES?

When one thinks about cognac, brands like Hennessy, Remy Martin and Martell come to mind. These businesses have strived for centuries, and should be celebrated for their continuous and enduring resilience. These 'houses' have broadcasted many times their stories to large audiences.
Employees from these large brands often specialize in one aspect of cognac making, enabling the brand to excel on a large scale.
But this is not the only cognac brands one can taste, there are thousand of other brands that deserves attention as well – thousands of other independent cognac bottlers.

COGNAC DESRENTES
Cognac Desrentes
Cognac Desrentes
Terroir des Borderies
16100 LOUZAC ST ANDRE
-no website-

Sunday, March 22, 2015

LUXURY MARKETING MY CO-AUTHORED BOOK IS NOMINATION FOR BEST BOOK OF THE YEAR

The creation and consumption of luxury brands is one of my favorite interest.
I am very inspired by luxury artisans and the craftsmanship necessary in making authentic luxury products.
Last year in 2014, I was able to co-author a business book titled "Marketing du Luxe: Stratégies innovantes et nouvelles pratiques" which is a book written in French about the management of luxury companies. I wrote the chapter about the creation and maintenance of luxury brands.
Luxury Marketing Book published in 2014, Marketing du Luxe
Luxury Marketing Book published in 2014, Marketing du Luxe
I am happy to report this book was recently nominated for the "Prix Académique de la Recherche en Management" which prize is recognizing the best business books of the year written in French.
The book is available at:
Enjoy this video which illustrates how Christian Dior crafts a handbag. A real wonder, Astonishing!
https://youtu.be/ixBYyTYZvYQ

Monday, March 16, 2015

WHERE TO GO IN LOS ANGELES TO FIND CRAFT AND ARTISANAL SPIRITS

CBS NEWS offered an article which highlighted some of the best places (seven) to go to get these craft spirits, these artisanal alcoholic beverages made in small batches which are so important to create an authentic cocktail.
Comandon VS in bar
Comandon VS in bar
I added a few more. These places took the courage to sell craft spirits. Spirits made in small scale without large multi-media advertising campaigns. Some started selling artisanal spirits before it became a consumer trend and therefore were leading the trend, and some other were reacting to consumer demands, but at the end none of them are looking back.

Bar Keeper
3910 W. Sunset Blvd
Los Angeles, CA 90029
(323) 669-1675
www.barkeepersilverlake.com

Beverage Warehouse
4935 McConnell Ave, Ste 21
Los Angeles, CA 90066
(310) 306-2822
www.beveragewarehouse.com

Cap N’ Cork
1674 Hillhurst Ave
Los Angeles, CA 90027
(323) 665-1260

Emilio's Beverage Warehouse
17251 Lakewood Blvd.,
Bellflower, CA 90706
(562) 630-8683
www.emiliosbeveragewarehouse.com

Everson Royce
155 N Raymond Ave,
Pasadena, CA 91103
(626) 765-9334
www.eversonroyce.com

Gourmet Wines & Spirits
626 Wilshire Blvd., #120,
Los Angles, CA 90017
(213) 489-2666
www.gourmetwinesandspirits.com

Hi-Time Wine Cellars (not in LA but Orange County but one of the best store)
250 Ogle St,
Costa Mesa, CA 92627
(949) 650-8463
www.hitimewine.net

K&L Wines
1400 Vine St
Hollywood, CA 90028
(323) 464-9463
www.klwines.com

Lincoln Fine Wines
727 Lincoln Blvd.,
Venice, CA 90291
(310) 392-7816.
www.lincolnfinewines.com

Ramirez Liquor
736 S. Soto St.,
Los Angeles, CA 90023
(323) 261-2915
www.ramirezliquor.com

Red Carpet Wine
400 E. Glenoaks Blvd.,
Glendale, CA 91207
(800) 339-0609.
www.redcarpetwine.com

Silverlake Wine
2395 Glendale Blvd
Los Angeles, CA 90039
(323) 662-9024
www.silverlakewine.com

Vendome Spirits & Wine
10600 Riverside Dr
North Hollywood, CA 91602
(818) 766-9593
www.vendometolucalake.com

Wally Wine & Spirits
2107 Westwood Blvd
Los Angeles, CA 90025
(310) 475-0606
www.wallywine.com

Source: CBS News

Wednesday, March 11, 2015

MIXING WITH PERRIER. WHAT IS NEXT? SAUTERNES

I hear that a Bordeaux wine estate is using its Sauternes wine to produce an aperitif drink to be mixed with Perrier water.
The Cathiard family of Chateau Smith Haut Lafitte is to launch a light Sauternes wine called 'So Sauternes' made from one of its newly acquired estate.
'SO Sauternes' has been described as a modern-style Sauternes made from young vines in a light style, and is aimed at being mixed with Perrier and ice.
So Sauternes
So Sauternes
Already there is the plan to get a high speed train through the region now with this kind of product people are worried it might hurt the image of Sauternes wines. Perhaps it is all about staying hype and recycle the different generations.
SoSAU for the younger generations and Sauternes for the same people when they get to be older.
Perhaps there is an idea here for Pineau-des-Charentes, the not 'So' trendy aperitif sweet wine mixer!
Source: Decanter.com

Monday, March 9, 2015

BROWN SPIRITS HAVE MANY FUN ACCESSORIES

In 3 years brown spirits sales are expected to outsell vodkas says the International Wine and Spirit Research.
The increasing number of gadgets to allow the consumption of whiskys is a visible evidence of the growing consumption of whiskys.
Vinturi Spirit Aerator
Vinturi Spirit Aerator
Accessory manufacturers are now lusting after whisky fans, especially those who are inexperienced. Favorite accessories include:
. Tasting glasses: my favorite = Stoelzle, Riedel = always work but expensive.
. Ice/cold stones: http://whiskystones.com
Source: Punchdrink.com

Wednesday, March 4, 2015

CAN SMALL CRAFT SPIRIT BRANDs SCALE UP IN FRONT OF LARGE MEGA BRANDS

"What is a craft spirit company ... the term needs to be defined" says Alexandre Ricard, CEO of Pernod Ricard one of the world's leading wine & spirits company in a recent article in the Spirits Business Magazine.
A craft spirit company is centered around the product, the people, the small scale, and the personal touch of hand work.
In contrast, spirit companies which are not craft are focused on shareholders, marketing, packaging, advertising and promotions, sales, campaigns, market research, and ROI.
Craft Scalability
Craft Scalability
Consumers are looking for more authentic flavors based on the growing interest in learning of the traditional production methods. Gen-Xers and Millennials are also prioritizing the concept of local and artisan made products. The concept of farm-to-bottle is very enticing to these people.
“We're monitoring craft very closely. To really enter the craft segment in the US, you need to have a long-term view: Is there a real distillery that is craft? What is its scale-ability?” says Alexandre Ricard in Just-Drinks.com.
But there are many risks to invest in Craft spirits where scaling up becomes a problem, i.e., Tito's Handmade Vodka being recently under scrutiny when producing over 2 million cases of vodka.
My guess is that Pernod Ricard will get a Bourbon Craft brand very soon.
Source: Just-Drinks.com