Thursday, August 24, 2017

BRANDY RESURRECTION IN THE USA FUELED BY HUGE PUSH FROM E&J GALLO

[cArgonaut Brandy is new, by E&J Gallo
Argonaut Brandy is new, by E&J Gallo


[ENG] E&J Gallo, a massive and trend-making machine company in the wine & spirits industry is making news for its recent stake into the super premiun and craft brandy category in the USA. First, E&J Gallo released late July 2017 its long awaited Brandy Argonaut which is inspired by the brandy movement prior to prohibition.
Then, they acquired Brandy Germain-Robin mid-August. Clearly something huge is going to happen now!

Argonaut Brandy, 3 different styles, produced by E&J Gallo
Argonaut Brandy, 3 different styles, produced by E&J Gallo

[FR] Ca bouge dans la categorie 'Brandy' aux USA, j'ai meme envie de dire que ca bouge beaucoup.
Fin juillet 2017, E&J Gallo lance Brandy Argonaut, un brandy craft a la mode americaine, plutot Californienne devrais-je dire.
Et mi-aout 2017, E&J Gallo, encore, prend acquisition de la maison prestigieuse Brandy Germain-Robin.
Mais qu'est-ce qui se passe?

Sources: Gallo, Argonaut Brandy, Tasting Panel Magazine

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